Frooition Pricing 2026: What eBay Store Design Really Costs

You have a few hundred eBay listings, a plain description box on each one, and Frooition's quote form open in another tab. Before you fill it in, know that Frooition pricing has two layers: a one-off design package that the company quotes store by store, and a monthly subscription that keeps that design running afterwards. The second number is the one sellers forget to budget for, so this guide puts every price it publishes in one place, next to what eBay charges for a Store and what a template-based eBay listing tool costs instead.

Quick answer: Frooition pricing starts with a quote for its custom design packages, then the Frooition Essential subscription, which its help center lists from $46 a month (£30 + VAT), to keep the design live. Its 600+ pre-made templates are free to browse, but applying one to live listings needs a Boost Basic subscription or credits.

Our pick for eBay dropshippers: Ecomli. Ecomli is a non-API browser extension for eBay dropshippers that works through the eBay seller account already signed in to your desktop Chrome browser, so there is no API connection to authorize.

Ecomli makes the tool we compare against Frooition here, and it is our pick when you want branded, mobile-friendly descriptions on the products you list from Amazon and AliExpress without paying for a design project. Frooition keeps its own, narrower label: best for a fully custom eBay Store front with matching listings. If you are already weighing a switch, our Frooition alternatives roundup compares six options.

Key numbers (Frooition and eBay pages, checked October 28, 2026):

• Frooition Essential: from $46 a month (£30 + VAT), required to keep a design live
• Custom design packages (Minimal, Advanced, Top Seller, Infinity): price quoted to your brief
• Software packages on Frooition's TopDawg page: $12.50 to $93.75 a month by listing count, up to 53% off on annual payment
• eBay Basic Store: $27.95 a month on monthly renewal, $21.95 on yearly renewal

Frooition pricing in 2026: every published figure

Frooition doesn't run a single pricing page. Its old /pricing address returns a 404, and the numbers are spread across a help center article, a design page and a partner page. Here is everything it publishes, with the page each figure comes from.

Two things stand out. The design itself has no public price at any tier, so you only learn the build cost after a call or a quote request. And the one figure Frooition does publish, the Essential subscription, is a recurring cost that lasts as long as the design stays on your listings.

Frooition plans: how the four design packages differ

Frooition plans are design packages rather than software tiers. Each one is built by one of its designers to your brief, and every package includes cross-selling and dynamic categories. According to its eBay design page, they stack like this:

• Minimal is aimed at new sellers: a custom design, cross-selling, dynamic and sub-header categories, and a layout that works on mobile and in the eBay app.
• Advanced adds animated cross-promotion, promotional banners, and Frooition applying the design to your listings for you.
• Top Seller, which Frooition marks as most popular, adds an eBay Store template, logo design, brand and category search boxes, a Listing Rescue & Clean of existing listings and an implementation consultation.
• Infinity adds multiple templates on one account, so each category, sale or season can carry its own design.

All four show "Quoted" in the price row. The help center adds that every design package comes with a set period of free subscriptions, written on your proforma invoice, so the Essential charge starts once that period ends. Ask for that period in writing when you get the quote, because it decides your first-year Frooition cost more than any line on the page.

If you came to Frooition after InkFrog closed on June 1, 2026, its InkFrog page offers a recovery package at $0, waives the standard onboarding fee for verified InkFrog customers and includes 7 days of Frooition Pro. Our InkFrog replacement guide covers the other routes former InkFrog sellers took.

The monthly Frooition cost once your design is live

The help center is direct about the recurring charge. Essential, from £30 + VAT or $46 a month, is the only mandatory subscription for keeping a design live on eBay. It delivers the design and its dynamic content, such as cross promotion and dynamic categories, so links inside your listings keep working. It also includes Frooition's listing tool and free support through tutorials, a knowledge base and tickets answered within 1 to 3 working days.

Subscriptions can renew monthly or be bought for 12 months with a discount. The help center doesn't print the annual price for Essential. The TopDawg page puts annual savings on its software packages at up to 53%.

On top of Essential, the help center lists optional extras without prices:

• Bulk Revision to change live listings in bulk, such as applying the template or updating seller information tabs
• Media Hosting for images and video, with rotation and AI background removal
• Boost Analytics, a set of visibility tools: End & Relist, Hot Product Finder, a category search tool, an AI item specifics suggester and optimization tracking

The same article also lists Auto Apply as an optional extra, while Frooition's newer Auto Apply page says it is included at no extra cost with its software and with every custom template package. Treat the Auto Apply page as current, and confirm it on your quote.

What a Frooition store costs next to eBay's own fees

Frooition's charges sit on top of eBay's. If you also run an eBay Store subscription, eBay bills it monthly whichever renewal you choose:

Here is a worked example using only published figures. A seller on a Basic Store with yearly renewal ($21.95 a month) who keeps that design live on Essential ($46 a month) pays $67.95 a month for the two, or $815.40 over 12 months. That total leaves out the one-off design quote, any Frooition extras, VAT where it applies and eBay's selling fees. Our eBay Store subscription guide explains when each Store tier pays for itself.

The useful question is whether a branded design earns that back. A custom store front suits a seller with a recognizable brand and repeat buyers. A dropshipper listing supplier products at volume usually gets more from tools that find products and keep prices in line with suppliers.

Frooition vs Ecomli for eBay sellers

The two tools solve different parts of the job. Frooition designs how your store and listings look and keeps that design applied. Ecomli helps you find products on Amazon and AliExpress and list them on eBay with your pricing rules and a description template already applied.

Be honest about which problem you have. If you want a custom store front and your catalog is your own stock, Frooition's design service does work Ecomli does not do. If your listings come from suppliers and the slow part is creating them and keeping them priced, Ecomli covers that in one subscription, and you can compare Ecomli's Starter, Pro and Scale plans to see where the templates sit. Our CrazyLister review covers another template-first tool if design is all you need.

How to do this in Ecomli

Ecomli handles listing presentation as part of creating the listing, so there is no separate design project to budget for:

1. Open Description Studio and pick a description template. Dynamic Rotating chooses a design by category, and you can set your store colors and branding, then preview on desktop and mobile.
2. On Pro or Scale, choose an image template to give the first gallery photo a consistent layout.
3. Send products from Product Hunting, or paste Amazon and AliExpress links into Create Listings. Ecomli prices each product with your markup and writes optional AI titles and descriptions from supplier facts.
4. Press Start. Safety Shield and the duplicate checks run automatically, and each listing goes live with your template applied.
5. Let Stock Monitoring keep price and quantity in line with your suppliers, and use Auto Pruner on Pro and Scale to clear listings that don't sell.

One limit to know: Ecomli doesn't restyle eBay listings it didn't create or relist, and it doesn't host images for them. For a store that is mostly older, hand-built listings, that is where a design service still earns its fee. Our guide to eBay listing templates covers what a good template should include either way.

Frooition pricing FAQs

How much does Frooition cost per month?

The published floor is Frooition Essential at $46 a month (£30 + VAT), which keeps a design live. Custom design packages are quoted separately, and the software packages on its TopDawg page run $12.50 to $93.75 a month depending on how many eBay listings you have.

Is Frooition free?

Partly. You can create a Frooition account and browse and preview its 600+ pre-made templates at no cost. Applying a template to live listings needs a Boost Basic subscription or credits, and a custom design needs a quote plus the Essential subscription.

Does Frooition offer annual billing?

Yes. Its help center says subscriptions can renew monthly or be bought for 12 months with discounts, and its TopDawg page puts the annual saving on software packages at up to 53%.

Is Frooition Auto Apply an extra charge?

Frooition's Auto Apply page says it is included at no extra cost with its software and every custom template package. An older help article still lists it under optional extras, so confirm it on your quote.

Where is the Frooition login?

The Frooition login is on secure.frooition.com, the address its sign-up links point to. Its help center says support tickets are raised from the Help tab inside that account.

Do Frooition reviews match its current pricing?

Not always. Some Frooition reviews that rank for this search are older than the current price list. Webretailer's review page, for example, shows a last-updated date from several years ago. Check any price a review quotes against Frooition's help center before you budget with it.

Is Frooition worth the cost for eBay dropshipping?

It depends on what you are paying to fix. Frooition's cost buys design and presentation. For a dropshipping store, the time goes into finding products, listing them and keeping prices in line with suppliers, which is the work Ecomli's dropshipping software pricing comparison weighs tool by tool.

Sources: Help center: subscription overview, eBay design packages page, TopDawg partner page, Auto Apply page, InkFrog recovery page, eBay Store selling fees.

The bottom line

Frooition pricing is a quoted design build followed by a subscription that starts at $46 a month and lasts as long as the design does. Price it with your eBay Store fee alongside, and ask for the free-subscription period in writing. If your listings come from Amazon and AliExpress, Ecomli's Create Listings and description templates give each new listing a branded layout as part of your plan, and Stock Monitoring keeps those listings priced in line with your suppliers.

Ready to run this on your own eBay store? Get started with Ecomli → Plans from $29/month · 7-day money-back guarantee on your first payment · cancel any time.