ECOMLI Research
eBay dropshipping statistics 2026
Figures for eBay sellers who dropship from Amazon and AliExpress: eBay’s own marketplace numbers, and research Ecomli ran itself. Every figure links to its source or explains its method.
01 eBay Inc., second quarter 2026
Industry figures
From eBay Inc.’s results for the quarter ended 30 June 2026, published 5 August 2026. eBay does not report dropshipping on its own, so these are marketplace-wide figures: the market every eBay dropshipper sells into.
| Figure | Value | Period | Source |
|---|---|---|---|
| Gross merchandise volume (GMV) | $22.4 billion ($22,398 million), up 15% as reported and 14% FX-neutral | Q2 2026 | eBay Inc. Q2 2026 results |
| US GMV | $11.7 billion ($11,688 million), up 24% | Q2 2026 | eBay Inc. Q2 2026 results |
| International GMV | $10.7 billion ($10,710 million), up 6% | Q2 2026 | eBay Inc. Q2 2026 results |
| Active buyers | 136 million, up 2% | 12 months to 30 June 2026 | eBay Inc. Q2 2026 results |
| Revenue | $3.1 billion ($3,134 million), up 15% as reported | Q2 2026 | eBay investor relations |
| Advertising revenue | $596 million, 2.7% of GMV; first-party advertising $570 million, up 25% | Q2 2026 | eBay investor relations |
| GMV outlook | $22.0–22.4 billion, 10–12% FX-neutral growth, including Depop | Q3 2026 guidance | eBay investor relations |
| Quarter | Total GMV | Growth year on year | Active buyers (trailing 12 months) |
|---|---|---|---|
| Q2 2025 | $19.5 billion | 6% | 134 million |
| Q3 2025 | $20.1 billion | 10% | 134 million |
| Q4 2025 | $21.2 billion | 10% | 135 million |
| Q1 2026 | $22.2 billion | 18% | 136 million |
| Q2 2026 | $22.4 billion | 15% | 136 million |
Source for every row: the supplemental operating data in eBay Inc.’s Q2 2026 results release . eBay defines GMV as the total value of all paid transactions between users on its marketplace platforms in the period, including shipping fees and taxes, before returns or cancellations. Active buyers are all buyers who paid for a transaction in the previous 12 months; one buyer may hold more than one account.
02 First-party research
Ecomli data
Research the Ecomli team ran on eBay Australia in September 2026. Store names are not published; the figures are totals and medians.
Verified AliExpress dropshippers on eBay Australia
How often a best-seller had an exact AliExpress match
03 How the figures were made
Methods and limits
Verified AliExpress dropshippers (29–30 September 2026)
Stores were found through eBay Australia (ebay.com.au) searches across 64 product terms, then a crawl of about 1,800 “similar items” seeded from stores already verified. A store counted as verified only when it met all of these: at least 5,000 items sold and at least 98% positive feedback on its store page; AliExpress-hosted images or AliExpress product links in at least 60% of 20 to 40 sampled listing descriptions; and buyer feedback (up to 1,000 recent comments) reporting parcels arriving from China or overseas. Six more stores passed the listing test but not the buyer-feedback test and are not counted. Stores whose listings pointed to other sources, such as 1688, Australian wholesalers or Chinese cross-border selling software, did not meet the AliExpress test.
Items sold and feedback are the rounded figures eBay displays on each store page (for example “70K”). This is not a random sample: it counts the stores this method found, so it cannot estimate how many AliExpress dropshippers sell on eBay Australia or how much they earn.
Exact AliExpress matches (30 September 2026)
Ecomli’s Product Hunting read listing titles from 10 of the 44 verified stores, each showing 14,000 to 23,000 items sold (“From an eBay seller” on eBay Australia, extension version 1.2.339, “Exact products only” switched on) and looked for the same product on AliExpress. Of 6,310 titles, 1,548 matched an exact AliExpress product and Safety Shield stopped 229 at the workspace’s saved strictness. The rest were not the exact product or returned no usable match. The 10 stores were chosen from the largest on the verified list, not at random, and a match is Ecomli’s automated judgement, not a manual check.
eBay figures
Copied from eBay Inc.’s own results release for the second quarter of 2026 and rounded as shown; growth rates are eBay’s year-on-year comparisons. Nothing here is an Ecomli estimate of the dropshipping market.
Made by Ecomli
Ecomli is a non-API eBay dropshipping tool for sellers sourcing from Amazon and AliExpress.