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Product Research 10 min read

How to Find a Specific Seller on eBay (2026 Seller Guide)

How to Find a Specific Seller on eBay (2026 Seller Guide)

You bought from an eBay seller months ago and want to see what else they list, but the order email is gone. Or a rival keeps showing up on page one in your category and you want their whole catalog, not the one listing you landed on. Either way, how to find a specific seller on eBay comes down to one question: do you have their username or their store name? eBay treats the two differently, and most failed searches mix them up.

Quick answer: If you have the seller's username, go to ebay.com/usr/ followed by the username to open their seller page, or enter it in Advanced Search under Sellers, "Only show items from: Specific sellers". If you only remember the shop's name, use Advanced Search's Find stores option, or type the store address: ebay.com/str/ followed by the store name in lowercase with hyphens between words. If you bought from them, your purchase history in My eBay keeps orders from the past 7 years.

Those routes cover a one-off lookup. If you are here for competitor research, you will want more than a store page, and the last main section shows how Ecomli, the eBay dropshipping extension we make, pulls a competitor's sold items into one list matched to suppliers.

Username or store name: work out which one you have

Every eBay seller has a username (eBay also calls it a user ID). Sellers with an eBay Store also have a store name, and the two often differ. The bookseller whose username is worldofbooks08, for example, trades under the store name World of Books Ltd. Type the store name into a field that expects a username and you get nothing back.

eBay builds the store address from the store name, not the username. Its help page on opening an eBay Store explains that it removes special characters such as apostrophes, spaces, ampersands and exclamation marks, adds hyphens between words and makes every letter lowercase. A store called "Fine Jewelry!" lives at ebay.com/str/fine-jewelry. A store name can match the username, but only when the seller chose it that way.

Where to find each one:

  • Username: in the details of an order you placed with them, and in eBay messages you have exchanged.
  • Store name: at the top of their store page, and on their seller page.

Six ways to find a specific seller on eBay, compared

Each route needs a different scrap of information. This table shows what each one needs and what it gives you.

MethodWhat you needWorks on mobile?Shows sold items?Best for
Seller page (ebay.com/usr/username)Exact usernameYes, in a browserNo, active listings and profileOpening a seller you can name exactly
Store address (ebay.com/str/store-name)Store nameYes, in a browserNo, active listingsJumping into a store you remember by name
Advanced Search, Sellers fieldOne or more usernamesNo, desktop onlyYes, with Sold items ticked (last 90 days)Filtering one or several sellers by keyword, price or category
Advanced Search, Find storesStore name or keywordsNo, desktop onlyNoWhen you remember the shop but not the account
Purchase history in My eBayYour own past orderYesYour own orders onlyRe-finding someone you bought from
Saved Sellers in My eBayA seller you saved earlierYesNoKeeping a short list of sellers you check often

1. Open the seller page from the username

Type ebay.com/usr/ into your browser and add the username with no spaces. For a seller with a store, the page shows the store name, feedback, recent items and buttons to Save Seller and Contact. Copy the username from an order or message rather than retyping it, because usernames often carry underscores, hyphens or numbers that are easy to get wrong.

2. Type the store address from the store name

Take the store name, drop the punctuation, put hyphens between the words and make it lowercase, then add it after ebay.com/str/. If the store name has unusual characters and the address doesn't resolve, use Find stores instead.

3. Use Advanced Search to filter by seller

On a desktop or laptop, select Advanced next to the search bar. In the Advanced Search form, the Sellers section has a box for "Only show items from: Specific sellers (enter sellers' user IDs)". You can enter several usernames separated by a comma or a space, and choose Include or Exclude. Add keywords, a price range or a category to narrow the results, and tick Sold items to see what those sellers actually sold. It is the most useful route for competitor research, because you can put a handful of rivals in one result set. Our eBay Advanced Search guide covers the other filters.

4. Use Find stores when you only know the shop

Advanced Search has a Stores menu with two options: Items in stores and Find stores. Find stores takes a store name or keywords and returns matching stores, which is the fix when you remember "something like Northside Gadgets" but not the account behind it.

5. Check your purchase history

eBay's help pages say your purchase history keeps all your orders from the past 7 years. Open the order details to find the seller, then save them so you don't have to dig again.

6. Save the seller for next time

Select Save Seller on their page and they appear under Saved Sellers in My eBay. It is the simplest way to keep your own list of eBay sellers, whether they are suppliers you buy from or competitors you check each week.

Advanced Search isn't available in the eBay app, so on a phone use the seller page, the store address or your saved sellers, then sort and filter the results. For a shorter version of this guide, see our quick methods for finding a seller on eBay.

Why a seller search comes back empty

An empty result usually means the search asked for the wrong thing, not that the seller has gone.

You entered a store name in the user ID box. A shop called "Northside Gadget Supply" might trade under a username like northsidegdgt_22. The Sellers field wants the username. Use Find stores for the shop name.

The username is close but not exact. One missing underscore or digit is enough to return the wrong seller or none. Copy it from an order, a message or a listing.

The sale is older than 90 days. eBay says its completed listings results only include items that sold in the previous 90 days. A seller who cleared a seasonal item last winter will look as if they never sold it. eBay's Product research tool in Seller Hub covers the last 3 years of eBay sales data, with average sold prices, sell-through rates and the number of sellers who sold an item. If you have outgrown it, we compare other options in our roundups of Terapeak alternatives and ZIK Analytics alternatives.

The listing ended without selling. The Sold items filter only shows sales. Tick Completed items as well to include listings that ended unsold, and compare the two. Our guide to viewing sold items on eBay walks through both filters.

Is there a list of eBay sellers?

Search results for "eBay sellers list" mix three different needs, and eBay handles each one differently:

  • Browsing stores in a niche: Advanced Search's Find stores searches store names and keywords, so a keyword such as "vintage cameras" brings up stores rather than single items.
  • Your own list of sellers: Saved Sellers in My eBay holds every seller you have saved.
  • How many sellers sell an item: Product research reports the total number of sellers who sold an item over the date range you pick.

Lists of "top eBay sellers" published by third-party sites are their own compilations, so check the seller's page on eBay before you rely on one.

What to read once you are inside a competitor's store

Finding the seller is the easy half. A dropshipper usually goes looking for a specific account to answer a question about their own catalog, and five things on a store tell you most of what you need.

Sold against active in the same category. Compare how many listings are live with how many sold over the last 90 days. A big catalog with few sales is listing on hope. A small catalog with steady sales has been tested, and that is the store worth studying. Our guide to the most sold products on eBay shows how to judge demand.

The price band. Note the highest and lowest sold price for the same item. A tight band means the market has settled and your margin depends on supplier cost. A wide band means buyers aren't anchored yet, which is where a better listing can earn more.

When the sales happened. Ten sales on one day point to a promotion or a seasonal spike. Ten sales spread over ten weeks is steady demand you can plan around.

Repeat items. Items a competitor relists month after month are the ones paying their fees. One lucky sale tells you little, while a listing that keeps coming back with sales attached is a tested product.

How crowded the item is. If many other sellers list the same catalog item, you are entering a price fight, and winning it depends on your listing being found at all. Our explainer on eBay's Cassini search engine covers how listings are matched to searches, and our eBay product research guide puts these checks into a routine.

Reading one store carefully takes a while. Doing it for every account that matters in your category, every week, is where manual research runs out of hours.

How to research competitor sellers in Ecomli

Ecomli is a non-API browser extension for eBay dropshippers. It works through the eBay seller account already signed in to your desktop Chrome browser, so there is no API connection to authorize. Here is how to turn a competitor store into a sourced shortlist:

  1. Point Product Hunting at the seller. Product Hunting researches an eBay seller's sold history or current listings and matches the products to Amazon or AliExpress suppliers. You can also start from the supplier side by searching Amazon keywords, Best Sellers or category pages, or by pasting an AliExpress store link.
  2. Filter the results. Narrow the list by price, keywords, reviews and ratings, Amazon FBA or AliExpress Choice. Rows that Safety Shield flags for brand or restricted-item risk are blocked.
  3. Save, export or send. Save a hunt and resume it later, export it as a CSV, or send picks straight to Create Listings. Clone hands a matched competitor listing to the lister, which writes optional AI titles and descriptions from the supplier's facts and prices each item with your markup.
  4. Keep listings in line with suppliers. Stock Monitoring checks supplier stock and prices for your Ecomli listings and updates the eBay price and quantity, or ends an out-of-stock item, by your rules.

A match is a lead to check, not proof of profit. You still decide which categories to compete in and what margin is acceptable, and our guide to choosing what to sell on eBay helps with that call. The eBay listing scraper workflow covers the steps from competitor store to monitored listing, and organizing eBay inventory covers the records behind it. You can see how the pieces connect on the Ecomli automation overview.

Product Hunting is included on every Ecomli plan, billed monthly in USD, and you can compare the Ecomli plans to see the monthly product-import allowance on each. If you are weighing the cost of automating research against doing it by hand, our comparison of eBay dropshipping software pricing and our eBay seller tools roundup set out the options.

Frequently asked questions

How can I search for a seller by name on eBay?

Use Advanced Search on a desktop. For a username, enter it in the Sellers box under "Only show items from: Specific sellers". For a shop name, open the Stores menu and choose Find stores. If you know the exact username, ebay.com/usr/ followed by the username opens the seller's page directly.

How do I look up a seller?

Start with whatever you have. A username opens their seller page at ebay.com/usr/username. A store name gives you the store address at ebay.com/str/ with the name in lowercase and hyphenated, or a Find stores search. A past order gives you the username in your purchase history, which keeps orders from the past 7 years.

How do you find a specific person on eBay?

eBay's search tools look members up by user ID, through the Sellers box in Advanced Search or the seller page address, and stores by store name. If you only know someone's real name or email address, ask them for their eBay username.

Can I hire someone to sell my stuff on eBay?

If you want help running your own account, eBay's Team access lets you delegate access so other people can perform certain functions on your behalf without sharing your password. For dropshippers who work with an assistant, Ecomli's Scale plan includes one VA seat, and workspace roles let a VA view or run tasks.

Can I see what a specific seller has sold?

Yes, for the last 90 days. In Advanced Search, enter the seller's username in the Sellers box and tick Sold items. For longer periods, eBay's Product research in Seller Hub covers up to 3 years of sales data, searched by keyword or product rather than by seller.

Sources

Find a product, let Ecomli draft the AI title and description, and publish it to eBay from your own browser — no API connection needed. Create your Ecomli account → Plans from $29/month · 7-day money-back guarantee.

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