Quick answer: eBay Seller Hub is eBay's free dashboard for running your selling account. It has ten tabs: Overview, Orders, Listings, Marketing, Advertising, Store, Performance, Research, Payments and Reports. Private sellers get it after their first sale, and business sellers are opted in automatically. It handles eBay's side of the business well: orders, shipping labels, listings, bulk files, your seller level, three years of sold data and your payouts. What it can't see is your supplier. Seller Hub has no idea what an item costs on Amazon or AliExpress today, whether it is still in stock, or what profit is left once you have paid for it.
This eBay Seller Hub guide for 2026 goes through each tab from a dropshipper's point of view: what to check, how often, and which numbers decide your seller level. Every eBay rule and fee below was checked on eBay's own help pages in September 2026. Ecomli makes a browser extension that works alongside Seller Hub, so we say where it fits and where Seller Hub on its own does the job.
What eBay Seller Hub is, what it costs and who gets it
eBay calls Seller Hub "the central place for managing your eBay business" and says it is free to use. eBay says it consolidates all of its selling tools into one location, with data and recommendations to help you grow your sales.
- Where it is: sign in to eBay and go to ebay.com/sh. eBay's own links to the orders and performance pages sit under that address.
- Who can use it: private sellers once they have had at least one sale. Business sellers are opted in automatically.
- What it costs: nothing. eBay's Seller Hub page says "There's no charge to use Seller Hub. You only pay for any subscriptions you may have, such as Stores."
- What it covers: one eBay account at a time. If you run a second seller account, it has its own Seller Hub.
For a casual seller clearing out a garage, My eBay's selling pages are enough. For anyone listing products from a supplier, Seller Hub is where the daily work happens, because it is the only place that shows orders, seller standards, selling limits and bulk tools side by side.
The 10 Seller Hub tabs at a glance
eBay's help page lists these tabs. The middle column is eBay's own description, shortened. The right column is what a dropshipper actually uses each one for.
| Tab | What eBay says it does | What a dropshipper uses it for |
|---|---|---|
| Overview | Summary of tasks, orders, listings and feedback, plus shortcuts | The morning check: orders awaiting shipment, open tasks, monthly selling limit |
| Orders | Print shipping labels, upload tracking, review past orders, set return rules | Making sure every paid order has a supplier order and valid tracking in time |
| Listings | Create and manage listings one by one or in bulk, listing templates, business policies | One-off fixes, business policies, ending listings that don't sell |
| Marketing | Tools to build your brand and sell more per visit (some are Store-only) | Sales events and discounts if you have a Store |
| Advertising | Create and manage advertising campaigns | Promoted Listings on products with enough margin to pay for them |
| Store | Store subscription, categories, layout and Store traffic | Choosing a Store tier that fits your listing count |
| Performance | Sales, selling costs as a percentage of sales, traffic, buyer traffic source, seller level | Defects, late shipments and tracking, before the monthly evaluation |
| Research | Advice on listings, sourcing, pricing and restocking | Checking eBay demand and sold prices before you list a product |
| Payments | Past and upcoming payouts and funds on hold | Cash flow for supplier purchases, tax forms |
| Reports | CSV and XLSX reports and templates, uploads in bulk | Bulk price and quantity edits, scheduled order reports |
Overview
Overview is the page to open first. It summarizes your tasks, orders, listings and feedback. Two numbers on it matter more than the rest when you dropship.
The first is orders awaiting shipment. Each of those orders has a handling-time clock running from the moment the buyer paid. If the count grows faster than your supplier orders go out, your late shipments and tracking rate will show it at the next evaluation.
The second is the Monthly limits section further down the page, which shows your current selling limit. eBay reviews your account every month and adjusts the limit automatically based on your sales volume and buyer feedback. Active and sold listings both count toward it, and eBay may end listings created over the limit. Good 'Til Cancelled listings won't renew if you are at the maximum. When you get close, eBay sends a message with an option to request an increase. Our guide to growing your eBay selling limits covers what helps a request.
Orders
Orders is where you print labels, upload tracking, review past orders and set rules for returns. The Manage orders page has a Download report button that exports your current results to CSV, including a column for the tax eBay collected and remitted on each transaction.
For a dropshipper, the Awaiting shipment view is the one that matters. eBay counts a shipment as late when the delivery scan comes after the latest estimated delivery date and there was no carrier scan within your handling time. Valid tracking with an early carrier scan is what protects you when a parcel takes longer than expected. If a supplier can't fill an order, deal with it the same day: our guide on canceling an eBay order as a seller covers the options, and adding a tracking number on eBay covers the upload itself.
Listings
Listings is where you create and edit listings, one at a time or in bulk. You can also manage listing templates and set up business policies for shipping, returns and payment. Set the policies once and apply them to every new listing, so handling time and return terms are the same across your catalog.
For a few dozen edits, the bulk edit tools on this tab are fine. For hundreds, the Reports tab below is the better route. Titles still decide how often buyers see a listing, so our guide to keywords for eBay listings is worth reading before any bulk title change, and our eBay bulk listing tool guide compares the ways to create many listings at once.
Marketing and Advertising
Marketing holds the tools for promotions and building your brand. Some of them are only available to Store subscribers, and Store owners get all the features of Discounts Manager. Advertising is where you create and manage campaigns, including Promoted Listings.
Ad costs come out of the same margin as eBay's fees and your supplier price, so set ad rates product by product rather than across the whole store. Our guide to profitable Promoted Listings campaigns covers how to set rates by margin.
Store
Store is only useful once you subscribe to an eBay Store. It manages the subscription, Store categories and layout, and shows Store traffic. The tier decision is covered in its own section below.
Performance
Performance shows sales, selling costs as a percentage of sales, traffic, buyer traffic source and your seller level. You can click into each figure for charts. This is the tab that tells you how the next seller-standards evaluation is likely to go, and the section on seller standards below lists the thresholds. For a wider view of the numbers eBay tracks, see our guide to eBay seller performance metrics.
Research
Research is where eBay's Product research lives, the tool many sellers still call Terapeak. Any seller with Seller Hub access can use it at no cost. It covers the last three years of eBay sales data and shows:
- sales trends, the average sales price and the sold price range
- average shipping costs and how many listings offer free shipping
- sell-through rate, for searches of items sold 90 days ago or less
- how many sellers have sold the item, and in which selling format
You can set any date range from one day to three years and filter by category, condition, price, format, buyer and seller location, or product codes such as UPC and MPN. That is a much longer window than a completed-listings search on eBay, which only covers items sold in the last 90 days. Business sellers with a Basic Store or above also get Sourcing insights at no extra cost.
Product research tells you what sold and at what price. It does not tell you what the item costs from a supplier. Our eBay product research method shows how to add that step, and what to sell on eBay covers picking categories.
Payments
Payments shows your past payouts, when the next one arrives and any funds on hold. The Taxes menu on this tab is where you download Form 1099-K and the 1099-K detailed report. Supplier orders are paid before eBay pays you, so this tab is the one to watch for cash flow. See eBay payouts explained for schedules and holds.
Reports
Reports is eBay's bulk tool for high-volume sellers. It takes over from the legacy File Exchange tool, and eBay notes that templates and schedules made in File Exchange were not carried over. The workflow:
- Open Reports, choose Upload, then Get template.
- Pick Listings or Orders as the source and a template type, such as creating new listings, editing price and quantity or deleting listings, or adding order tracking.
- Fill in the file in Excel or as a CSV and upload it. eBay says processing usually takes less than 15 minutes, longer for very large files, and gives you a report of every action it ran.
Creating live listings through Reports generally needs hosted image URLs. The Create drafts template lets you leave the image column blank and add photos when you turn drafts into listings. You can also schedule order reports to run hourly, daily, weekly or monthly. Sellers with SKU-based inventory can use eBay's Merchant Integration Platform instead.
The catch for a dropshipper is that Reports only applies the changes you put in the file. It won't tell you that a supplier raised a price or ran out of stock. You still have to collect that data and build the spreadsheet.
Seller standards: the numbers Seller Hub grades you on
eBay evaluates every seller on the 20th of each month. If you had more than 400 transactions in the past three months, it counts those. If you had fewer, it counts all your transactions from the last 12 months. The result is one of three seller levels: Top Rated, Above Standard or Below Standard.
| Metric | Minimum standard | Top Rated |
|---|---|---|
| Cases closed without seller resolution | No more than 2 (or 0.3% of transactions) | No more than 2 (or 0.3% of transactions) |
| Transaction defect rate | No more than 2% of transactions | No more than 0.5%, from no more than 3 different buyers |
| Late shipment rate | No minimum on its own | No more than 5 (or 3% of transactions) |
| Tracking uploaded within handling time and validated by the carrier | No minimum | At least 95% of transactions |
| Selling activity | None | Account active for at least 90 days, with at least 100 transactions and $1,000 in sales with US buyers over the past 12 months |
Once you are Top Rated, listings with same-day or one-business-day handling and free returns of 30 days or longer qualify for Top Rated Plus: a seal in search results and a 10% discount on final value fees. The discount doesn't apply to the per-order part of the fee.
Falling to Below Standard is expensive. eBay says your items may be placed lower in search results, your selling limits may decrease, you are blocked from Promoted Listings, funds may be held, and higher final value fees can apply until your performance improves. eBay also says that from October 15, 2026, eBay Live transactions will no longer count toward seller standards.
For a dropshipper, two rows carry most of the risk. Tracking has to be uploaded within your handling time and be valid with the carrier, which is hard when a supplier's tracking number only appears days later. And late shipments come from supplier delivery times you don't control, so handling time and delivery estimates need to match what your suppliers really do.
eBay Store tiers you manage from the Store tab
Every seller gets up to 250 zero insertion fee listings a month. After that, most categories charge $0.35 per listing, and Good 'Til Cancelled listings are charged again each time they renew. A Store raises that allowance and adds tools. eBay's US Store prices as of Sep 2026:
| Store | Monthly renewal | Yearly renewal (charged monthly) | Zero insertion fee fixed price listings a month, all categories |
|---|---|---|---|
| Starter | $7.95 | $4.95 | 250 |
| Basic | $27.95 | $21.95 | 1,000 (plus 10,000 in select categories) |
| Premium | $74.95 | $59.95 | 10,000 (plus 50,000 in select categories) |
| Anchor | $349.95 | $299.95 | 25,000 (plus 75,000 in select categories) |
A quick way to size it: 1,000 fixed price listings without a Store means 750 paid insertions at $0.35, or $262.50 a month, before any renewals. A Basic Store at $27.95 on monthly renewal includes 1,000 zero insertion fee fixed price listings and adds Sourcing insights for business sellers. eBay says Store subscribers also pay lower final value fees. Our breakdown of how much eBay takes on a sale covers the final value fee side: 13.6% of the total sale in most categories, plus $0.30 per order of $10 or less and $0.40 above that, without a Store.
Where Seller Hub stops for a dropshipper
Seller Hub is built around what happens on eBay. A dropshipping store also depends on what happens at the supplier, and that is where the gaps show.
- Supplier price and stock. Seller Hub keeps the price and quantity you set until you change them. If an Amazon or AliExpress item goes out of stock or goes up in price, nothing in Seller Hub reacts. Our eBay repricer guide explains why a margin floor matters here.
- Profit. Performance shows sales and selling costs as a percentage of sales. It has no field for what you paid the supplier, so the profit on each order is yours to work out. Our eBay profit calculator shows the sum.
- Supplier orders and tracking. The Orders tab shows a paid order. Buying the item from the supplier, and bringing the supplier's tracking back to eBay, happen somewhere else.
- Bulk changes. Reports can change thousands of listings, but only from a file you build yourself.
- Dead listings. Listings that never sell still use your selling limit and insertion allowance each month. Seller Hub lets you end them, but picking which ones by views, sales and age across hundreds of listings is manual work.
These gaps are where a dropshipping tool earns its place. Ecomli covers the supplier side for eBay sellers, and the Ecomli pricing page shows which plan includes each step. Our roundup of the best eBay seller tools compares the wider options.
A weekly Seller Hub routine for dropshippers
| When | Tab | What to check |
|---|---|---|
| Every day | Overview | Orders awaiting shipment, open tasks, returns and cases |
| Every day | Orders | Every paid order has a supplier order, and tracking is uploaded within handling time |
| Twice a week | Performance | Transaction defects, late shipments and the tracking rate, listing by listing |
| Twice a week | Advertising | Ad spend against sales for each promoted listing |
| Weekly | Research | Sold prices and sell-through for the next products you plan to list |
| Weekly | Listings | Listings with no views or sales that are using up your limit |
| Weekly | Payments | Upcoming payouts and any funds on hold, against supplier spending |
| Monthly, after the 20th | Performance and Overview | Your new seller level and your selling limit for the month |
When a defect or late delivery traces back to one product, check the supplier behind it before you relist. A supplier that ships slowly will keep producing late shipments, however good the listing is.
How to do this in Ecomli
Ecomli is a non-API browser extension for eBay dropshippers. It works through the eBay seller account already signed in to your desktop Chrome browser, so there is no API connection to authorize. Seller Hub stays your view of eBay: orders, returns, seller level and payouts. Ecomli handles the supplier side that Seller Hub can't see.
- Find products. Product Hunting researches an eBay seller's sold history or current listings and matches the products to Amazon or AliExpress. Filter by price, keywords, reviews and ratings, then send your picks straight to Create Listings. Use Seller Hub's Product research alongside it to check demand.
- Create the listings. Create Listings reads each supplier product, prices it with your markup, writes optional AI titles and descriptions from the supplier's facts and applies your description template. Safety Shield and duplicate checks run before Ecomli fills eBay's listing form in your seller session and confirms each listing, up to 10 at once.
- Keep price and stock in line. Stock Monitoring checks supplier stock and prices for your Ecomli listings, then updates the eBay price and quantity by your rules: markup, an out-of-stock rule that sets quantity to 0 or ends the listing, restock quantity and a price-change tolerance. If a supplier page can't be read, the listing is left unchanged rather than ended.
- Place supplier orders. Every plan shows your eBay orders in Orders, and Starter orders from the supplier by hand. On Pro, Basic Auto Ordering places the supplier order in your own browser when you click Auto Order. On Scale, once you turn it on, Advanced Auto Ordering runs on Ecomli's servers and places the supplier order for new eBay orders without a click, as long as each order is within your buying limits. You set those limits as a maximum purchase price and a maximum loss, and orders outside them wait for you.
- Get tracking onto the eBay order. Tracking Conversions converts supported AliExpress tracking and Amazon TBA tracking into eBay-compatible tracking with Aquiline, and adds it to the eBay order after its automatic checks. It isn't instant, and parcels that need a look appear in a Needs-attention view. Aquiline credits are an add-on.
- End dead listings. On Pro and Scale, Auto Pruner ends dead listings in one click. It removes listings with zero views or zero sales over 15, 30, 45 or 60 days, using fresh Seller Hub reports, your minimum listing age and removal limits. Listings with recent sales or an unknown age stay protected. On Scale it can relist removed products with fresh supplier data and a new AI title and description, and relisted items get new eBay item IDs.
- Check profit. The Overview dashboard puts eBay sales, fees, Promoted Listings costs, refunds, supplier costs and recorded profit on one page by day or period, with comparisons to the previous period. It syncs the last 90 days of orders and takes older eBay CSV reports. Profit is only as complete as the supplier costs recorded.
Product Hunting, Create Listings, Stock Monitoring, Auto Pruner and Basic Auto Ordering run in your browser while it is open. Advanced Auto Ordering on Scale is the part that runs on Ecomli's servers. Seller Hub is still where you watch your seller level, answer returns and cases, and check payouts.
Frequently asked questions
Is eBay Seller Hub free?
Yes. eBay says there's no charge to use Seller Hub and you only pay for subscriptions you choose, such as an eBay Store. Product research on the Research tab is also free for sellers with Seller Hub access. Sourcing insights needs a Basic Store or above.
How do I get Seller Hub?
Sign in to eBay and go to ebay.com/sh. Private sellers need at least one sale before Seller Hub opens for them. Business sellers are opted in automatically.
Is eBay Seller Hub worth it?
For anyone selling more than a few items, yes. It costs nothing, and it is the only place that shows your selling limit, seller level, bulk Reports and three years of eBay sold data together. What it doesn't cover is the supplier side: supplier prices and stock, supplier orders and profit after supplier costs.
What is the $600 rule on eBay?
It refers to a lower Form 1099-K reporting threshold of $600 set by the American Rescue Plan of 2021. The IRS delayed it, and a 2025 law reinstated the earlier threshold. eBay's tax page lists the 2025 threshold as gross payments over $20,000 and more than 200 transactions. If you meet it, eBay issues Form 1099-K by January 31, and you can download it from the Payments tab in Seller Hub. State reporting thresholds can differ from the federal one, so check with a tax adviser.
What's the difference between Seller Hub and My eBay?
My eBay covers your buying activity and a simpler selling overview. Seller Hub is the full seller dashboard, with Performance, Research, Reports and Store management on top of orders and listings.
Can I run more than one eBay account from Seller Hub?
No. Each eBay seller account has its own Seller Hub, so you sign in to each one separately. eBay combines accounts that share a tax ID for 1099-K purposes, but the dashboards stay separate. In Ecomli, the Scale plan includes three eBay account seats and one VA seat in one workspace.
When does eBay update my seller level?
On the 20th of each month. eBay looks back three months if you had more than 400 transactions in that time, and 12 months if you had fewer. Some Below Standard limits apply straight away and others from the 1st of the next month.
What's the fastest way to bulk-edit listings in Seller Hub?
For a handful of listings, the bulk edit tools on the Listings tab. For hundreds, download an edit template from Reports (for example, to edit price and quantity), fill it in and upload it. eBay says uploads usually finish in under 15 minutes. For creating new listings from Amazon or AliExpress products, Ecomli's Create Listings works through eBay's own listing form instead of a file.
Does Seller Hub show profit?
Not after supplier costs. Performance shows sales and selling costs as a percentage of sales, but Seller Hub doesn't know what you paid your supplier. Ecomli's Overview dashboard adds supplier costs to eBay sales, fees, ad costs and refunds to show recorded profit.
Sources
- eBay: Seller Hub and Seller Hub overview
- eBay: Seller Hub Reports
- eBay: Product research
- eBay: Selling limits
- eBay: Seller standards policy
- eBay: Selling fees and Store selling fees
- eBay: Form 1099-K and other US tax forms
- IRS: IR-2022-226 and IR-2025-107
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Part of our complete guide: Best eBay Seller Tools in 2026: 8 Options Compared
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